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 Even if you haven’t properly launched your site yet, it adds credibility to your brand — it shows your audience that you’re serious about your brand to have gone the extra-mile and bought a domain. Ideally, you should have at least a “coming soon” page set-up with a lead capture. But don’t sweat it — your Instagram page doesn’t necessarily grow faster by having a link in your bio. At this point, it’s more of a nice-to-have to start moving towards monetizing your audience, which you can totally do in the later steps as well. When writing an Instagram bio, make sure to be very clear on what your account is going to be about. If you’re planning to launch an eCommerce business, then say it. If you’re giving away free marketing advice, let them know. Maybe you’re launching a giveaway for the first 100 followers? They should know about it. Give people an incentive to follow you, even if you don’t have anything up at the moment. If you want to take it one step further (and you always should), publish at least one post that looks beautiful and conveys your brand message. This will help you to get followers on Instagram, as it lets potential followers know what you’re about, what kind of posts can they expect from you, and gets them excited about your upcoming brand!

 For ‘Help a Marketer’, I created this: get followers on instagram Brand picture ☑️ Brand description ☑️ Incentive ☑️Website ☑️ Unfortunately, just having your account set up won’t help you get followers on Instagram. Search for accounts that are in your niche or in a niche similar to yours, and already have a substantial following (I wouldn’t go higher than accounts with 10k+ followers though). Once you have identified these accounts, start following at least 10 of them, and make sure to follow about 50 of their followers as well. If you want to go the extra mile (and again, you should), you can check out the accounts of those 50 followers before you follow them, to make sure they actually fit your target audience. Here’s the important bit — make sure to interact with the accounts that you follow on a regular basis! Like their latest posts, leave comments on them, respond to their Instagram Stories and/or just write them a direct message where you introduce yourself in one sentence and mention that you’ve started a new account and you would be honored to see them among your first followers who’ll get [insert the incentive you wrote about in your bio]. The personal approach of the direct message in combination with regular engagement will increase is a great tactic to get followers on Instagram – especially if you haven’t chosen an account that’s too big and will actually see your message. You should be doing all this in the later phases as well, but it’s especially crucial while when you’re still a new account.

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 Strategy 2: “A rising star” If, on the other hand, you don’t really have anything big coming up or if you’re interested in developing a personal brand (models, photographers, speakers etc), then go for this one. Everything we discussed in Strategy 1 is still useful. You should work on your bio description, explain who you are and what your account is about, reach out to other accounts in your niche and engage with their followers. The major difference here is that you need to build your feed up BEFORE you do the outreach. Remember, you won’t be driving people to your upcoming offer to get followers on Instagram — you will be driving them to your posts. Here’s the big question: How many posts should you have published before you start serious Instagram outreach? In my opinion, at least 9-12 posts would be a good starting point.

  This means when someone lands on your profile there is sufficient content to portray you and/or your brand. Keep in mind that your posts should complement each other to create a cohesive grid and feed aesthetic. Having a nice layout for your images really matters. Yes, each individual image works for driving engagement from your existing Instagram followers who see the posts in their feed. However, the overall grid look is one of the most important things (if not the most important) in helping you get followers on Instagram. It shows that you take your brand seriously, and lets them know that they can expect similar quality content consistently. If you’re stuck deciding on a style for your feed, check out this article for inspiration ✨

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 instagram feed Accounts that use consistent colour palettes and go the extra mile planning their feed will get followers on Instagram more quickly than those who don’t! If you decide to go with 12 initial posts, I’d suggest posting them within 2-3 days at least. It depends on how often you’re planning to post in the future, but I personally think that having all 12 posts published in one day doesn’t seem organic at all. (This, however, is just my personal preference, and if you’re super anxious to start, then knock yourself out and post all of them immediately). In every post, include a lot (30 per post) of different hashtags to make your initial posts more discoverable to potential followers. It’s important to show good engagement on your posts right from the start. I suggest choosing both hashtags that have very little post shares (maybe like 1k-20k), as well as very popular ones (10mil+). Chances are that you’ll start getting Instagram followers from this activity alone! The most important thing to remember is that your hashtags are relevant to the content of your post. For more hashtag tips, check out:

 💡 The All-In-One Guide To Instagram Hashtags 💡 Takeaway: Create an attractive bio with an incentive to follow — an offer, the posts themselves, or both Engage with people and brands that might be interested in your content on a regular basis Work on your first posts to develop your own style/layout Research more and less popular hashtags, pick out as many relevant ones as you can, and use them on your posts. Moving on… Explore the data behind your Instagram account. Find the best time to post on Instagram Track your follower growth overtime Understand your post engagement TRY INSTAGRAM ANALYTICS NOW Step 2: Growing to 1,000 Instagram followers Once you have that initial traction, the following strategy will really give an extra boost to get followers on Instagram. Here’s what you do: Identify some of the bigger accounts(50k+ followers) that are similar to yours or are in the same industry with the same target audience you’re trying to reach. Check if their followers are real (some great tools for that: Fameaudit, SocialAuditPro) If the majority of their followers are real, open up their follower list and start following these accounts (I personally suggest to follow accounts that have a real human in the profile picture, instead of a logo)

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 If your team shares a Box or Dropbox account, you could also create a shared folder where people can automatically drop their photos and videos. Use a consistent, platform-specific brand voice. Photos and videos might be the most important part of your Instagram posts, but captions, comments, and other text should never be an afterthought. If you're managing a channel for a brand or have more than one Instagram manager, consider developing a consistent voice that humanizes your brand. This shows potential followers that you are credible and relatable, rather than formal or intimidating. When developing a voice, you should keep the platform and your audience in mind. For example, many influencers and prominent accounts on Instagram have a very casual voice and style but remain professional and on-brand. Once you've got your voice down, make sure it stays consistent and natural in your captions, comments, messages, and your bio.

  Write engaging, shareable captions. Captions are an essential part of your post — the icing on the cake if you will. Consistently great captions can do wonders for humanizing your brand, winning over followers, and making your content more shareable — thereby giving you more exposure. Here are a few things you might see in a winning Instagram caption: Clever or witty comments Calls to action Relevant emojis Hashtags Clever or Witty Comments Some brands and influencers have used clever or witty captions, or even audience-appropriate jokes to further humanize themselves on Instagram. My colleague Kelly Hendrickson, HubSpot's social media team manager, says that she loves Netflix's account and sub-accounts, particularly because of the post captions. "They have such a clear brand voice, and you laugh along with them. They're in on the joke, just like one of your friends," she says. example of instagram business account like netflix using clever or witty comments to gain followers on instagram Netflix's voice is casual, trendy, and humorous while still staying on brand. In the post above, the caption is funny, authentic, and relatable. Who hasn't flipped through a friend's Instagram Story with the hope that you'll be featured?

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 Calls to Action Another way to increase the shareability of your caption and engage your followers is to ask questions or have some sort of call-to-action in the captions of your photos. For example, you might write, "Double-tap if you find this funny," or "share your story in the comments." In the example below, we asked followers of the HubSpot Instagram account to leave a comment with a book that's had a positive impact on their work, along with tagging the author: example of an instagram call to action cta on hubspot instagram account to increase engagement and gain instagram followers Relevant Emojis Adding just a few relevant emojis can add even more personality to your posts. It could also make them even more noticeable on an Instagram feed. In the post below, Danielle Gray, a beauty expert with over 50K followers, includes witty text with relevant emojis to make the post pop. example of instagram user stylenbeautydoc using emojis to help gain instagram followers

 Along with the three items listed above, you'll also want to include hashtags. Optimize posts with relevant hashtags. On Instagram, a hashtag ties conversations from different users who wouldn't already be connected into a single stream. If you use relevant hashtags, your posts will gain exposure to a wider audience and help you become discoverable to potential customers. The key to using hashtags effectively is to be selective and use them sparingly. Try to limit the number of hashtags per caption to around three. Similarly, don't use "like for like" hashtags, like #like4like or #like4likes. This is a shortcut tactic that'll only leave you with low-quality followers. To find the hashtags your audience might be using, do a little research on relevant hashtags in your niche or industry. The easiest way to do this research is in the Instagram app itself, in the Explore tab (i.e., the magnifying glass icon). When you search for one hashtag, it'll show you a list of related hashtags at the top of your screen.

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  For example, when I search for #digitalmarketingstrategy on Instagram, it shows me relevant hashtags like #digitalmarketingexpert, #digitalmarketing, and so on. gain instagram followers by optimizing using relevant hashtags To help relate to your followers on a personal level, you might consider hopping on hashtag trends like #tbt ("Throwback Thursday"), #MotivationMonday, #TransformationTuesday, or other trending hashtags. Here's a post from Fanmdjanm, a headwrap collection and lifestyle brand with over 150K followers on its Instagram account, using the #HappyMothersDay hashtag: Once you build up a bit of a following, you can try creating your own hashtags — like your company name or a slogan that applies to your content. This is a great way to build up your brand on the platform and build a more cohesive presence. Lean into trending content formats. With the arrival of TikTok on the social media scene, short-form videos have become one of the most effective content formats on social media.

  In fact, according to a HubSpot Blog survey, 85% of marketers who use short-form videos find them to be the most effective content format. And 95% of marketers who leverage short-form videos plan to increase their investment or continue investing the same amount in 2022. That's why it's important to lean into trending content formats. After TikTok, Instagram came out with IG Reels, and this feature is a great way to post funny, relatable content. When Instagram comes out with new tools, like IG Reels, don't be afraid to use those features because they can help you gain Instagram followers. 10. Post content your followers want to see. To gain your first 1,000 followers on Instagram, it's important to know who your audience is. Once you've created your Instagram account, you should take note of which posts perform best. Is it interactive content, behind-the-scenes stories, funny and relatable posts, or something else? When you have a general idea of what performs best, continue to create that type of content. Additionally, Instagram has many tools and features you can use: IGTV, IG Reels, Instagram Stories, Instagram Live, Highlights, etc. Begin by posting several types of content formats and see which one does best. Then, come up with a strategy and master that one tool. Doing so will help you create content your followers want to see and gain new followers.

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